The term used is Differential Association. Edwin Sutherland developed a theory called Differential association. It is a term used in criminology which suggests that individuals learn the attitudes, techniques, values, and motives for criminal behavior through interaction with others.

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4 years ago

Communicating research results to appropriate managers is part of which phase of the Marketing Research Process? Data Capture Re

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Answer:

Information Reporting.

Explanation:

Information reporting involves analysis of previous data to get insights which is important for evaluating performance and planning for the future.

Market research gives managers a basis of making informed decisions that will make the business more competitive.

The data used could be sales results or cost information.

Reports can be presented in different formats to make insights and trends clear. Formats for presenting infornation report include tables, graphs, charts and so on.

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3 years ago

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