Answer: this example illustrates subjective measure of fairness
Explanation:
In this case, each person has a different point of view of what is fair or equitable in a relationship.
The answer is "John B. Watson".
The Little Albert Experiment showed that classical conditioning,
the relationship of a specific stimulus or conduct with a disconnected stimulus
or conduct, works in people. In the investigation, John Watson was successful in
conditioning a formerly unafraid infant to result being afraid of a white rat.
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