All categories

2 years ago

What is the marketing term for the value of a brand

Business

1 answer:

Svetradugi [14.3K]2 years ago

8 0

Answer:

Brand equity

Explanation:

Brand equity refers to the value a company gains from its name

recognition when compared to a generic equivalent. Brand equity

has three basic components: consumer perception, negative or

positive effects, and the resulting value.

if i am right mark as brainliest

You might be interested in

A cosmetics company is conducting a second-year review of one of its newest products. The marketing department expects that the

-BARSIC- [3]

Answer:

sensitivity analysis

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question the senior management is undertaking sensitivity analysis. This is a study of what kind of relationship exists between the inputs and outputs of a system and how much uncertainty exists between them. This is what the senior management is undertaking when determining different factors which might lead to different profit projections.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

6 0

3 years ago

Managing economic exposure is generally perceived to be ____ managing transaction exposure. a. more difficult than b. less diffi

Anit [1.1K]

Answer:

the correct answer is a. more difficult than

Explanation:

Unlike Transaction exposure, economic exposure is difficult to predict and difficult to mitigate in an event of occurence, thus making it harder to manage than transaction exposure.

This is mainly because economic exposure can happen due to various macro economic factors and international political incidents.

6 0

3 years ago

Read 2 more answers

Stronx Consulting tests its salespeople on listening skills and then implements a training program to teach all of them to be be

nadya68 [22]

Answer:

The actual impact of the training can only be evaluated by comparing the performance of employees who underwent training and those who did not.

Explanation:

The reason is that when you conduct a post-lecture listening test then you are actually testing how much the person has absorbed the lecture which will not be reflected in the work that he will be assigned in near future. The main purpose of the training session is to make the workforce able to actually reflect the training lecture in the future work. This means if I want to increase the efficiency of the workforce then I will prefer to see whether or not the workforce which was trained have increased its work efficiency than the person who were not trained.

7 0

3 years ago

According to Walter Shewhart:_______

Novosadov [1.4K]

Answer:

c) the mean, upper control limit, lower control limit and warning lines that are two sigma from the mean are indicated by horizontal lines in the control chart.

Explanation:

Walter Shewhart is regarded as an important personality in the history of quality management. He asserted that the behavior of real processes had the tendency to change as time changed and it was not the behaviur of theoretical random distributions.

Walter Shewhart posited that causes of variation could be divided into two which are chance cause and assignable cause. He maintained that chance causes could be ignored if they did not cause too much variation, and any attempt to eliminate them usually made the problem worse. He however posited that it was possible to fix assignable causes.

Walter Shewhart invented control chart in order to differentiate between variations caused by random events and trends that indicated assignable causes. There is time and a plot of sample measurements on the bottom axis of a control chart. The mean, upper control limit, lower control limit, and warning lines that are two sigma from the mean are indicated by horizontal lines.

Based on the above explanatio, the correct option is c) the mean, upper control limit, lower control limit and warning lines that are two sigma from the mean are indicated by horizontal lines in the control chart.

8 0

3 years ago

Tracy Company, a manufacturer of air conditioners, sold 270 units to Thomas Company on November 17, 2021. The units have a list

tiny-mole [99]

Answer:

See explanation section

Explanation:

Requirement 1

November 17, 2021 Merchandise Inventory Debit $81,000 (Note - 1)

Accounts payable - Tracy Company Credit $81,000

Calculation - $270 units × $400 = $108,000

$108,000 × (100 - 25)% = $81,000

To record the purchase of office equipment on account with a trade discount and a credit terms of 3/10, n/30. As the company uses perpetual inventory system, merchandise inventory is debit.

November 26, 2021 Accounts payable - Tracy Company Debit $81,000

Cash Credit $78,570

Merchandise Inventory Credit $2,430

As Thomas gave the payment within 10 days, Tracy Company provided a 3% discount according to the terms.

Calculation - $81,000 - ($81,000 × 3)% = $81,000 - 2,430 = $78,570

Requirement 2

If Thomas paid on December 15, 2021, Tracy company would not give any discount. However, Thomas paid within 30 days.

Therefore, the journal entry to record the payment is as follows:

December 15, 2021 Accounts payable - Tracy Company Debit $81,000

Cash Credit $81,000

This time he did not receive the discount as he failed to pay within 10 days to get discount.

7 0

3 years ago