If a customer purchases Charmin bath tissue at a price that is higher but of the same quality as a generic brand, Charmin has established brand equity with the customer.
What does "brand equity" entail?
A marketing term for a brand's value is "brand equity."Consumer experiences and perceptions of the brand determine that value.Positive brand equity indicates that people value a brand.
What is a brand when multiple products are sold under the same name?
Umbrella branding, also known as family branding, is a marketing strategy in which a single brand name is used to sell two or more products that are related to one another.Companies with positive brand equity (the value of a brand in a particular market) typically employ umbrella branding.
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Answer:
Kofi aka Da Flex
Explanation:
Not sure but i think this might be the answer
Although upselling and cross-selling are effective with existing customers, cross-selling is more likely than upselling to<u> A. improve </u><u>customer retention rate</u>.
<h3>What is customer retention?</h3>
Customer retention refers to the ability of an organization or marketer to achieve customer loyalty over time.
When a customer is retained, there is always increased revenue from repeat purchases.
Customer retention increases brand loyalty.
Question Completion with Answer Options:
A. improve customer retention rate.
B. satisfy customer needs
C. provide the information necessary to diagnose reasons for customer defection.
D. increase customer profitability.
Thus, although upselling and cross-selling are effective with existing customers, cross-selling is more likely than upselling to<u> A. improve </u><u>customer retention rate</u>.
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The investment type that typically carries the least risk is saving account
