The gradually escalating levels of destructive obedience in the Milgram experiments best illustrate one of the potential dangers of The foot in the door technique (FITD).
What is The foot in the door technique (FITD)?
The foot in the door tactic is a compliance strategy that presupposes that granting a little request would improve the likelihood that a bigger request will be granted later.
The consistency concept underlies the foot-in-the-door strategy. People tend not to act or believe in ways that contradict their own convictions.
This indicates that the strategy will work as long as the request is consistent with or comparable in character to the initial modest request.
The name of the approach alludes to the fact that door-to-door salesmen frequently employ it as a sales strategy to get a metaphorical "foot in the door" before convincing potential consumers to make a purchase. It may also be helpful in other sales circumstances.
For instance, a salesperson at a store who can convince a passerby to accept a sample of a product, such as a chocolate, will be more likely to persuade them to take the time to enter the store and examine the whole range of chocolates on offer.
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