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ivann1987 [24]
2 years ago
8

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Business
1 answer:
Stells [14]2 years ago
8 0

The correct answer is Passive or Interactive.

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either Passive or Interactive.

<h3>What do you understand about the concept of IMC strategy? </h3>
  • Integrated Marketing Communication.
  • It refers to a process of combining and uniting the different parts of communication like public relations, audience analytics, social media etc. to form a brand identity that remains like a constant.
  • IMC helps the companies to work on multi-pronged marketing campaigns and identify the right audience and target that audience with right channels.
  • It helps in building trust, it is very cost effective and it helps in improving efficiency.

To learn more about IMC visit:

brainly.com/question/15290848?

#SPJ4

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