Spotnick Enterprises is exploring options for entering into international markets. The key stakeholders have expressed that the

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2 years ago

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Spotnick Enterprises is exploring options for entering into international markets. The key stakeholders have expressed that the

primary concern is that Spotnick maintain the maximum amount of control possible in order to protect its proprietary technology. What type of entry would be best for Spotnick? a. Exporting b. Licensing c. A greenfield venture d. An acquisition

Business

1 answer:

Rufina [12.5K] · Answer 1 · 2023-04-07T12:38:28+03:00

Sputnik Enterprises is exploring options for entering into international markets. The key stakeholders have expressed that the primary concern is that Spotnick maintains the maximum amount of control possible to protect its proprietary technology. A greenfield venture entry would be best for Spotnick.

<h3>What Is a Green-Field Investment?</h3>

A green-field (also "greenfield") investment is a type of foreign direct investment (FDI) in which a parent company creates a subsidiary in a different country, building its operations from the ground up. The strategy involves building everything the company needs from the ground (or green field) up. This can include all facets of the business, from plant construction to marketing and distribution channels.

To learn more about Green-Field Investment visit the link

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