Answer:
Ethical dilemma
Explanation:
This scenario causes a situation of ethical dilemma or also known as ethical paradoxes or moral dilemma. In ethical dilemma both the available choices are wrong and are conflicting with each other the decision between right and wrong is ethics, but when such a situation arises the decision is to be taken by the person facing this ethical dilemma and his/her actions solely depends on the moral choices of the person and his/her views about ethics.
Increase the promotion budget to gain greater awareness
Explanation:
- Coat's manager continues to perform well in the market competing product as strong and is looking to take over the market share leader in segment.
- The coat product manger in order to improve the buying criteria, and thus potentially increase demand the best product manager should purchased.
- Marketing and promoting is a strategy in which one can communicate the customers and target prospective customers to buy the products.
- Thus increasing the demand of the product and thereby increase the promotion budget and gain greater awareness.
Answer:
D. society’s scarce resources are used to produce products that align with consumer preferences
Explanation:
Allocation efficiency is a point in the economy when the goods and services being produced are exactly what the customers or people of the economy want and this is a point of production when marginal social benefit of producing the good is equal to the producers marginal cost.
Answer:
C. planning; marketing plan
Explanation:
A marketing process is the establishment of goals for a marketing campaign. <em>During the planning phase, you'll need to set your target customers and how to approach them, this will lead to specific and measurable goals to direct your next actions.</em>
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Answer:
The options for this question are the following:
a. Star
b. Cash Cow
c. Question Mark
d. Dog
e. None of these
The correct answer is b. Cash Cow
.
Explanation:
The cash cow is a metaphor for a cash cow that produces milk throughout its life and requires little maintenance. A cash cow is an example of a cash cow, since after the initial capital outlay has been paid, the cow continues to produce milk for many years. These cash generators can also use their money to repurchase shares in the market or pay dividends to shareholders.
A cash cow is a company or business unit in a mature, slow-growing industry. Milk cows have a large market share and require little investment. For example, Apple (NASDAQ: AAPL) is considered a cash cow because it has established a well-defined niche in wireless gadgets. The different Apple product lines generate cash for other business lines at the beginning of their life cycle. On the contrary, a star is a company or business unit that operates in a high-growth industry. Question marks are the problematic son of the BCG shared growth matrix. They operate in high-growth markets and require capital to grow, but the probability of success is unknown. Dogs do not require much cash, but due to age, they tend to absorb large portions of capital.
