A distribution channel is a type of marketing channel that includes a retailer or other intermediaries in the delivery of goods and services to consumers.
A distribution channel is a network of companies or middlemen (such as suppliers, distributors, shipping hubs, retailers, and the internet) that products and services go through before they are delivered to the final customer. A distribution channel is a series of establishments or middlemen where the ultimate consumer makes their purchase of a product or service.
Retailers, distributors, wholesalers, and the Internet are examples of distribution channels. Manufacturers sell to consumers directly through a direct distribution channel. Before the product reaches the customer through an indirect channel, several middlemen are involved. All products and services must follow a distribution route in order to reach their target clients. On the other hand, it also depicts the payment route taken by funds from the final customer to the initial seller.
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