Answer:
B) They should demonstrate how their product will help the customers achieve personal status and recognition.
Explanation:
The social style matrix uses personality traits to categorize customers. It divides people into four categories:
- Driving Style: controlling, determined and active people
- Expressive Style: enthusiastic and emotional people
- Amiable Style: friendly and relationship driven people
- Analytical Style: thoughtful and reserved people
Since we are trying to sell goods to expressive people, then we must focus on how the goods will make them feel more important (VIPs). They seek the attention and notice of other people (they are show-off people). They want to feel important and they will buy goods that make them feel that way.
Answer:
The correct answer is letter "C": supermarket.
Explanation:
A convenience store is a retail shop that offers daily-use goods to consumers such as groceries, drugs (that require no prescription), magazines, among others. Businessmen take profit from these stores thanks to the wide variety of products being sold.
In that sense, <em>supermarkets </em>would fall into this category since they match perfectly with the definition of a convenience store due to the diverse kind of goods they offer.
Internal data is from within the company, like operations and sales figures. External data comes from looking at the market, such as consumer trends, and marketing research. It is important to consider external data because it gives companies a better picture of their customers and competitors.
