Question

a business wants to evaluate how much they're spending on their customers, versus how much their customers go on to spend. if they want to see how much they spent for a customer to take action on a campaign, that measurement would be:

Answer 1

a business wants to evaluate how much they're spending on their customers, versus how much their customers go on to spend. if they want to see how much they spent for a customer to take action on a campaign that measurement would be ROI(Return on investment).

What is ROI?
Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and determine how well one investment performed in comparison to others. An ROI calculation is sometimes used in conjunction with other approaches to create a business case for a specific proposal. The overall ROI for an enterprise is used to assess how well a business is managed. If an enterprise has immediate goals, such as increasing market revenue share, constructing infrastructure, or positioning itself for sale, a return on investment may be measured in terms of meeting one or more of these goals rather than immediate profit or cost savings.

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