Question

The two-way flow of communication between a specific buyer and seller designed to influence the buyer's purchase decision is called:_________

Answer 1

The two-way flow of communication between a specific buyer and seller designed to influence the buyer's purchase decision is called: Personal Selling

What is Personal Selling?

When a salesperson meets with a potential customer to close a deal, this is known as personal selling. A sequential sales process with typically nine steps is used by many salespeople. For all or a portion of the sales process, some sales professionals write scripts. Telemarketing and in-person interactions both employ the sales process.

Personal selling is described as "the process of person-to-person conversation between a salesperson and a prospective customer, in which the latter strives to meet the latter's requirements by providing the latter with the chance to purchase something of value, such as a good or service." The phrase may also be used to describe a circumstance in which a business employs a sales force.

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