The reason is <span>Marketing research is expensive.
</span>The established firm usually has a large amount of capital at its disposal, so they could do market research in order to strengthen their position.
Small business on the other hand, usually struggle to even barely continuing their operation for the next month.
Answer: Control activities
Explanation: In simple words, control activities refers to the policies and procedures that help the management to reduce the risk they have identified. These activities reports as a support structure for other operating activities of the business.
In the given case, hexa company has policies and procedures that supports managements initiatives. Hence the given case depicts the control activities element.
The audience analysis that anticipates resistance if something is going to cost money is a situational analysis. This is further explained below.
<h3>What is
situational analysis?</h3>
Generally, An organizational situation may be better understood by doing a situational analysis, which is a set of techniques for evaluating both the internal and external variables of a company.
In conclusion, A situational analysis is the kind of audience analysis that determines whether or not there will be opposition to anything if it will cost money.
Read more about situational analysis.
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First, is that I will never forget about my passion for the line of work that I am in. Passion means pursuing your dream despite setbacks.
Second, is that I will make sure that I will be open to new ideas and perspectives. I have to keep my mind open, especially to change. There are many things that I do not know, and if I want to be successful, I will not pretend that I know everything. Being open-minded will help my business thrive.
Third, I will always strive to learn about my line of work. This coincides with my second quality.
Fourth, I will make sure that I am always two steps ahead of my game. While having direction is great, it is best to keep my feet up and know what to expect. This will ensure that I will encounter as little problem as possible.
Lastly, I will never stop innovating. Innovating does not just mean that I should have great ideas; innovating means making my great ideas even greater! By learning how to do so, it will make sure that my business will not get left behind.