Question

To create and capture customer value, companies must engage the first step of the marketing process, which is __________.

Answer 1

To create and capture customer value, companies must engage the first step of the marketing process, which is  Research Your Ideal Customer/Audience.

Why is the first step of the marketing process important ?

The first step of the marketing process important because it help to identify the potential; buyers as well as to know the kind of the market that is needed to be focus on so as to be able to ,maker sales.

In this case, it should be noted that create and capture customer value, companies must engage the first step of the marketing process, which is  Research Your Ideal Customer/Audience.

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