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katovenus [111]
1 year ago
5

To create and capture customer value, companies must engage the first step of the marketing process, which is __________.

Business
1 answer:
bekas [8.4K]1 year ago
4 0

To create and capture customer value, companies must engage the first step of the marketing process, which is  Research Your Ideal Customer/Audience.

<h3>Why is the first step of the marketing process important ?</h3>

The first step of the marketing process important because it help to identify the potential; buyers as well as to know the kind of the market that is needed to be focus on so as to be able to ,maker sales.

In this case, it should be noted that create and capture customer value, companies must engage the first step of the marketing process, which is  Research Your Ideal Customer/Audience.

Learn more on marketing processat:

brainly.com/question/25754149

#SPJ1

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After a product recall triggered by salmonella contamination and repeated violation citations by the health department, Mc Burge
Julli [10]

Answer:

McBurger Inc.

Introduction of Healthylicious-n-Safe

I think that McBurger should launch this new product.  If McBurger can capture more than 28% of the meatless burger market, it can break-even in 12 months and start earning huge profits in 18 months when there will be nil promotion costs.

Explanation:

Annual projected market sales of meatless burger = 1,250,000 boxes

Content of each box of Healthylicious-n-Safe = 8 burgers

Fixed cost per month = $35,000

Total annual fixed cost = $420,000 ($35,000 * 12)

Estimated variable cost of making one burger = $0.875

Estimated variable cost of a box of 8 burgers = $7 ($0.875 * 8)

Cost of promotional campaign in the first 12 months = $275,000

Total annual fixed cost including promotions = $695,000

Expected selling price per box of Healthylicious-n-Safe = $9

Estimated variable cost per box of Healthylicious-n-Safe    7

Contribution margin per box of Healthylicious-n-Safe =   $2

Sales units required to break-even = Total fixed costs/Contribution margin per box

= $695,000/$2 = 347,500 boxes

This sales units break-even point represents 27.8% of the meatless burger market (347,500/1,250,000 * 100)

4 0
3 years ago
or due to his success at his current company in getting several new patents. This is an example of ________ capital.
Ket [755]

Complete Question:

Cesar was being recruited by a competitor due to his success at his current company in getting several new patents. This is an example of ________ capital.

Group of answer choices

A) social

B) customer

C) human

D) intellectual

E) financial

Answer:

D) intellectual

Explanation:

In this scenario, Cesar was being recruited by a competitor due to his success at his current company in getting several new patents. Therefore, this is an example of intellectual capital because he was recruited based on his intangible assets which made him excel or succeed.

An intellectual capital can be defined as the value or intangible assets such as skills, copyright, trademarks, experience, patents, knowledge provided by the employees working in an organization and thus, giving the organization a competitive advantage over their rivals in the same industry, as well as earn more profits, increase their customer base and creation of quality products.

5 0
3 years ago
The supply of aged cheddar cheese is inelastic, and the supply of bread is elastic. Both goods are considered to be normal goods
Kryger [21]

Answer:

D) a decrease in both the aged cheddar cheese and bread markets.

Explanation:

A 10% income tax increase will shift the aggregate demand curve to the left, reducing total demand. This should affect both necessities and luxury goods.

In this case, the demand curve for both aged cheddar cheese and bread will shift to the left, reducing the total quantity demanded at every price level. This will result in a lower equilibrium price for both goods.

3 0
3 years ago
Assume that Kish Inc. hired you as a consultant to help estimate its cost of common equity. You have obtained the following data
Kobotan [32]

Answer:

Cost of equity= 10,50%

Explanation:

The cost of equity is the return a company requires to decide if an iThe cost of equity is the return a company requires to decide if an investment meets capital return requirements. A firm's cost of equity represents the compensation the market demands in exchange for owning the asset and bearing the risk of ownership.

Cost of equity= (D1/P0)+g

D1= next year dividend (D0*

P0=actual price

g= growth rate of dividends

In this exercise:

D1=D0*(1+g)=0,90*1,07=$0,963

P0=$27,50

g=0,07

Cost of equity= 0,963/27,5+0,07=0,1051=10,50%

8 0
3 years ago
Physicians' Hospital has the following balances on December 31, 2021, before any adjustment: Accounts Receivable = $44,000; Allo
ivanzaharov [21]

Answer:

Entry: 1. Dr bad debts expense  5500

                    Cr Allowance for uncollectible accounts  5500

Explanation:

1.Account receivable =  $44000

Allowance for uncollectible accounts(Dec,31 2021) = $1100

44000* 15% = 6600 - 1100 = $5500 Allowance for uncollectible accounts

2.  Bad debts expense =  (44000* 15%) = 6600

3. Uncollecible accounts = (Open) Allowance for bad debts + Current year Allowance.

                         =  1100 + 6600 = $7700.

4. 44000 - 7700 = $36300 net account receiable

6 0
3 years ago
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