When a blue ocean strategy fails, a company lacks both a distinct point of uniqueness and a distinct cost-leadership profile. The phrase <u>"stuck in the middle"</u> describes this circumstance.
<h3><u>What does "Blue Ocean Strategy" entail?</u></h3>
Blue Ocean Strategy is applicable to all industries and types of businesses. It is not exclusive to a single company. In the current business climate, the majority of businesses compete fiercely for market share. The viability of a company's operations is always a possibility when the product is subject to pricing pressure.
This circumstance typically arises when the company is competing in a crowded market, also referred to as a "Red Ocean." Businesses aim to locate verticals or new company opportunities where they can enjoy uncontested market share or a "Blue Ocean" where there is little possibility for growth. There is a "blue ocean" when there is the potential for larger profitability despite existing or insignificant competition.
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