Southwest Airlines offers vacation packages that include airfare, car rental, and lodging. Southwest is using a(n) <u>bundle </u>pricing strategy.
What is bundle pricing ?
A pricing strategy in which managers offer multiple products or services as a single package ("bundle") is called bundle pricing.
Motivation of bundle pricing:
Particularly useful if your customers' demand is highly variable but price discrimination is impractical.
When consumers' price sensitivity of demand varies widely and market conditions make price discrimination difficult
If customers have diverse tastes, it can increase the seller's profit.
It is a method of simulating perfect price discrimination when perfect price discrimination is not possible or when charging multiple prices for the same product is illegal.
Types:
Simple Bundling: When managers offer multiple products or services in a single package so that customers do not have the option of purchasing package components separately
Mixed Bundling: Allows customers to purchase package components as a whole or separately.
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Answer: $126,613
Explanation:
Net Present value of Project A is:
= Present value of $50,000 annuity + Present value of residual value - Initial investment
Present value of $50,000 annuity:
= 50,000 * ( 1 - ( 1 + rate)^-number of periods) / rate
= 50,000 * ( 1 - ( 1 + 12%) ⁻⁸) / 12%
= $248,382
Present value of residual value:
= 8,000 / ( 1 + 12%)⁸
= $3,231
Net present value
= 248,382 + 3,231 - 125,000
= $126,613
Answer:
The universal sign for choking is __________.
A.
two balled fists pressing the abdomen
B.
pointing at an open mouth
C.
two hands grasping the neck
D.
pretending to cough
Explanation:
Answer:
$700,000
Explanation:
The portion of the long term note payable that is due within one year must be reported as current portion of long term debt (CPLTD) and must be included under current assets. In this case, the current portion of the long term debt is $100,000, so the portion that must be reported as long term debt is $800,000 - $100,000 = $700,000.
Answer:
4) Problem analysis
Explanation:
Problem analysis refers to a method of investigating consumer needs under certain complex conditions. It is carried out in order to improve systems, processes and designs.
In this scenario, Sony was offering an extremely disruptive product which wasn't very user friendly but as we all know had a huge potential. Sony's original digital camera was very large, huge compared to normal cameras that used film. It was also very slow and it wasn't very good at taking pictures. Is main advantage was that it used 3¹/₂ floppy disk instead of film.
I'm not sure but I believe it could store around 10-12 pictures and then you had to use another disk. Finally people could start to take a lot of pictures without having to worry about high printing costs. My family had the final commercial product, and if that was the good product, I imagine that those that participated in the product analysis probably had to use and work with something slightly worse.
