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1 year ago

A market penetration strategy attempts to increase sales of present products among ______.

Business

1 answer:

S_A_V [24]1 year ago

8 0

A market penetration strategy attempts to increase sales of present products among<u> existing customers.</u>

<h3>What is penetration price strategy?</h3>

Penetration pricing is known to be a method that do tries to scatter an already set up market by bringing in a new product or service that is said to be viewed at a lower price to be able to influence as well as entice new customers to by or subscribe to a product or service.

Note that this kind of strategy helps a firm to be able to get the attention of buyers in regards to a target space and a such, A market penetration strategy attempts to increase sales of present products among<u> existing customers.</u>

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A fad is a product that is popular for an extended period of time.

Westkost [7]

This is false. a fad is a product that is popular for a SHORT amount of time .

7 0

2 years ago

elena is a regular customer at cuppo' coffee. she is the first customer to enter the coffee shop every morning and spends $10 f

Vera_Pavlovna [14]

Answer:

The management can make Elena a loyalty card holder or loyalty program member.

Explanation:

A customer loyalty program refers to a kind of reward program offered by a company to it's those customers who frequently purchase it's products or avail it's services.

Usually, under such loyalty programs, a customer is provided with a loyalty card, wherein for each purchases he/she makes, some loyalty points are earned. These loyalty points can collectively be redeemed later on, in the form of discounts.

So, in the current case, since elena is a frequent buyer of coffee on routine basis, the management can include her in their customer loyalty program and provide her with a loyalty card.

Such card will provide her with rewards and would make her feel privileged, strengthen her bond of loyalty with cuppo' coffee and may lead to increased customer share.

4 0

3 years ago

Total population: 39,404 Average household income: $121,000 Average household expenditures: $81,000 In their 20s and 30s: 53% Wh

dolphi86 [110]

Answer:

This is the full question:

Before Caffè Gustoso's owners can develop a marketing plan for the new store, they need to decide how to expand.

To keep the market expansion manageable, they have decided to limit the potential locations to the Chicago suburbs. However, they don't know which suburb to target.

The profile of Caffè Gustoso's current downtown customer is as follows:

Total population: 39,404

Average household income: $121,000

Average household expenditures: $81,000

Age range of customers: 53% In their 20s and 30s

Type of employment: 73.3%White collar employment:

Education level: 79.1% Bachelor's degree or higher:

Family status: Married: 49.3% Households without children: 78%

The owners have collected data on three potential markets presented in the market analysis report shown here and want your feedback.

Which of the Chicago suburbs is the best target for Caffè Gustoso's planned market development? Deerfield, Aurora or Naperville.

And the correct answer is:

Naperville, IL

Explanation:

The following information for the 3 suburbs is taken form US Census

Average

Household

Income Median Age %Married %W/O Kids Race

Naperville $105,585 35 70% 55% 76% White

Aurora $63,967 32 54% 53% 56% White

Deerfield $107,194 40 73% 56% 95% White

The suburb that fits the average customer is Deerfield, for the following reasons:

The average household income of the Caffe Gustoso's customer is $121,000, and the average household income in Naperville is $105,585, a bit less, but not by a lot.
49% of the customers are married, in Naperville, 70% of people are married. The difference is significant, but in Deerfield more people are married (73%), and in Aurora, the percentage of married people is close (54%), but the average income is not ($63,967 vs $121,000).
The average customer is in his 20s and 30s, and the median age in Naperville is 35, still in the 30s.
78% of customers do not have children, and in Naperville 55% of people have children, however, the figures are practically the same for the three suburbs so this is inconsequential.
73.3% of customers are white, and 76% of people in Naperville are white, an almost 1:1 correspondence.

5 0

3 years ago

Fill in the blank!! Many products, such as golf clubs, are made with graphite-epoxy resins because it's strong and lightweight.

TEA [102]

I think the answer is E. both supply and demand would increase.
I think this because the decrease in making would lower the price of the golf clubs. Therefore making people more likely to buy (demand increasing). The supply would also increase also because with a higher demand, the people buying the golf clubs would cause their supply of golf clubs to increase.

4 0

3 years ago

Several factors can contribute to long-term organizational success. one is the establishment of a core ideology that collins and

andrew11 [14]

Original Source Material

Student Version

Merck, in fact, epitomizes the ideological nature--the pragmatic idealism--of highly visionary companies. Our research showed that a fundamental element in the "ticking clock" of a visionary company is a core ideology--core values and a sense of purpose beyond just making money--that guides and inspires people throughout the organization and remains relatively fixed for long periods of time.

References:

Collins, J. C., & Porras, J. I. (2002). Built to last: Successful habits of visionary companies. New York, NY: Harper Paperbacks.

Several factors can contribute to long-term organizational success. One is the establishment of a core ideology that Collins and Porras (2002) describe as "core values and sense of purpose beyond just making money" (p. 48). Also, the importance of a visionary leader that guides and inspires people throughout the organization and remains relatively fixed for long periods of time is hard to over emphasize.

References:

Collins, J. C., & Porras, J. I. (2002). Built to last: Successful habits of visionary companies. New York, NY: Harper Paperbacks.

Which of the following is true for the Student Version above?

Word-for-Word plagiarism

Paraphrasing plagiarism

This is not plagiarism

This is not plagiarism.

Answer: Option 3.

<u>Explanation:</u>

Plagiarism in very simple words is the copying of the content of the document that has been written by some one else in to your own document. During this copying the due acknowledgement is also not given to the document from which it has been taken.

The document that has been talked about in the question above is not an example of plagiarism. The proof for this is the due acknowledgement given to the references from whose document the content has been taken into the document.

8 0

2 years ago