After ideas have been generated, the next step in the product development process is Test marketing.
<h3>What is Test Marketing?</h3>
Test marketing is a technique used to investigate consumer reactions to a product or marketing campaign by making it available in limited quantities to test markets prior to a wider release.
It is important to note that customers who have been exposed to the product or campaign may be included in a test group without their knowledge.
<h3>When is Test Marketing used?</h3>
Businesses can use test marketing during the early stages of product development as well as before launching a product.
It is common, for example, to announce a free product trial specifically to potential clients at trade shows in order to increase customer interest in the new product.
It can also be used to compare the effectiveness of different versions of a product or campaign. For example, a company may launch two versions of a new product in two different markets and compare sales figures to see which one performs better.
To learn more about Test Marketing, visit:
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