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timama [110]
1 year ago
12

To create and capture customer​ value, companies must engage the first step of the marketing​ process, which is​ __________.

Business
1 answer:
Alecsey [184]1 year ago
4 0

To create and capture customer​ value, companies must engage the first step of the marketing​ process, which is​ understand the marketplace and customer needs and wants.

<h3>What is meant by the marketing process?</h3>

The term marketing process can be described as the series of steps that organizations can use in order to know the issues the their customers face and be able to see the opportunities that are existent in the particular market so that they can take care of the ways they can reach their targeted audience.

Hence we can say that to create and capture customer​ value, companies must engage the first step of the marketing​ process, which is​ understand the marketplace and customer needs and wants.

Read more on the marketing process here: brainly.com/question/25369230

#SPJ1

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In Step 4, the EUP from Step 2 and the cost per EUP from Step 3 are used to assign costs to the:______ (You may select more than
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Option B. Units completed and transferred to finished goods

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Option C. Units in ending work in process inventory

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The reason is that the Equivalent units of Production that include number of units that would have been completed if all the efforts required were applied to the product completion which are the products started and finished during the period. The definition clearly states that the units considered would be the one that are shifted to finished goods from work in progress state in the current year or the one which is at work in progress state.

In the nutshell, the only units that would be considered in the assignment of the cost in the Step 4 will be either Work in Progress (Option C) or the Finished Goods that is shifted to Work in Progress (Option B).

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Rey Company’s single product sells at a price of $216 per unit. Data for its single product for its first year of operations fol
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Answer:

1. Using Absorption Costing

Income Statement

Sales    20,000 X $216                             = $4,320,000

Less: Cost of Goods Sold (Note 1)            =($1,240,000)

Gross Margin                                             = $3,080,000

Less: Operating Expenses

Selling and Administrative Expense         = ($560,000)

(Note 2)                                                        

Net Income                                                  = $2,520,000

Note:

  1. Cost of goods Sold = All the direct variable cost + direct fixed cost = Direct materials + Direct Labor + Direct Overhead = $20 +$28 + $6 = $54 per unit, Total = $54 X 20,000 units = $1,080,000 + Fixed cost = $160,000 = $1,240,000
  2. Selling And Administrative Expense = Variable + Fixed, Variable = $18 X 20,000 units = $360,000, Fixed Expenses = $200,000, Total = $560,000

2. Using Variable Statement

Sales    20,000 X $216                             = $4,320,000

Less: Variable Costs

Direct Material $20 X 20,000                    = ($400,000)

Direct Labor  $28 X 20,000                       = ($560,000)

Variable Overhead $6 X 20,000               = ($120,000)

Variable Selling Expense $18 X 20,000    = ($360,000)

Contribution Margin                                     = $2,880,000

Less: Fixed Costs

Fixed Overhead                                            = ($160,000)

Fixed Selling & Administrative                     = ($200,000)

Net Income                                                    = $2,520,000

Note: Under Variable Statement first variable expenses are deducted to get the value of contribution, and then fixed expenses are deducted to get net income, whereas in absorption costing firstly manufacturing expenses are deducted to get gross margin and then operating expenses like selling and administrative expenses are deducted to get the net income.

But Net income is same in both cases.

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