Question

Companies who hire lobbyists to influence legislation affecting their industries are said to be taking __________ action to affect the publics and forces in their marketing environment.

Answer 1

Companies who hire lobbyists to influence legislation affecting their industries are said to be taking AGGRESSIVE action to affect the publics and forces in their marketing environment.

What is Marketing environment?

• The marketing environment is a confluence of internal and external variables that affects a company's capacity to build relationships with and provide for its clients.
• An organization's marketing environment is made up of both internal and external factors.
• The internal and external environments of the company make up the marketing environment. While the firm has some control over the internal environment, it has little to no influence over the external environment.
• The job environment, as well as the general environment and marketing environment. The immediate actors involved in acquiring, distributing, and promoting the offering are included in the task environment.

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