Question

________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

Answer 1

The art and science of selecting target markets and acquiring, retaining, and attracting customers through the creation, provision, and dissemination of greater customer value is referred to as marketing management.

Market opportunity identification is done by marketing management, which then develops suitable strategies for profitably pursuing those opportunities. It must put a marketing strategy into place and continually assess the efficiency of the marketing mix. It needs to fix the issues with how marketing plans, policies, and procedures are really carried out. It takes care of the company's marketing system. Marketing management streamlines the transfer of ownership of goods and services from seller to buyer. Like all other disciplines of management, marketing management entails the duties of planning, organizing, directing, coordinating, and managing.

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