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faust18 [17]
1 year ago
14

________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creati

ng, delivering, and communicating superior customer value.
Business
1 answer:
inessss [21]1 year ago
4 0

The art and science of selecting target markets and acquiring, retaining, and attracting customers through the creation, provision, and dissemination of greater customer value is referred to as marketing management.

Market opportunity identification is done by marketing management, which then develops suitable strategies for profitably pursuing those opportunities. It must put a marketing strategy into place and continually assess the efficiency of the marketing mix. It needs to fix the issues with how marketing plans, policies, and procedures are really carried out. It takes care of the company's marketing system. Marketing management streamlines the transfer of ownership of goods and services from seller to buyer. Like all other disciplines of management, marketing management entails the duties of planning, organizing, directing, coordinating, and managing.

To learn more about Marketing Management here

brainly.com/question/22555057

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d. it causes profits to be understated when prices are rising and allows a company to dodge taxes.

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(c) Which of the following statements are true? (You may select more than one answer. Single click the box with the question mar
AysviL [449]

Answer:

Customer and Product Margin under Activity-based Costing and Traditional Costing

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Explanation:

Customer Margin is the difference between the total revenue generated from a customer minus the acquisition and service costs.   In the above instance, the customer margin decreases because of the costs of servicing the customer's frequent orders.  Customer service costs are usually higher with more frequent orders, when activity-based costing is employed because frequent orders increase the activity level and the associated costs.

Product Margin is the profit margin generated per product.   It is the markup on the cost of the product.  It shows the difference in amount between the selling price and the manufacturing cost.  Frequent orders cannot change the product margin under the traditional costing technique unlike it does with the activity-based costing technique.

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