Answer:
<u>Solution and Explanation:</u>
<u>Evaluation for investment decisions
</u>
- Investing for Wedding
- Investing for Retirement
- Energy sector mutual fund
- General electric bond – 18 months
- Johnson & Johnson stock
- Money market shares
- General electric bond – 2.5 years
- Short term junk Bonds
- Treasury Note – 60 months
CD – 24 months= Maturity period has met the criteria for short term goal and money used for their wedding
General electric bond – 18 months=Bonds are generally Long term or short term depends upon the maturity period for this bond has only 18 months maturity period
Money market shares = This instrument is readily converted into cash at any point in time
Saving account = No obligation of any maturity period saving account is personal account
Short term junk Bonds = Short term junk bonds are for a short period of time
Energy sector mutual fund = This sector mutual fund has long term maturity period and thereafter returns in the long term
Johnson & Johnson stock = It is considered as a dividend growth stock and investor invest for high growth on the market value of the share price
General electric bond – 2.5 years = This instrument has a long term maturity period
Dow ETF ETF is retained for capital gains in the near future period but their gestation period is high
Treasury Note – 60 months = Investment for 60 months which is not suited for short term goal of investor
Answer:
1.The brand “Dettol” started its journey in 1933 as antiseptic liquid, but over the years, it has been extended to a number of product categories like toilet soaps, liquid hand wash, liquid body wash, shaving cream and plaster strips. Dettol has been widely accepted and positioned as a 100% germ fighter with complete protection and control for entire family as its core value.
Their Marketing Strategy
Consumers see Dettol as an ‘expert’. It is perceived as a product which is effective and versatile and guarantees protection from germs.
2.
It uses demographic segmentation and can be used by most people of any age group.
People from all generation are the targeted customers of Dettol. Dettol follows Product specialization strategy in order to penetrate the market and increase the usage rate.
Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs. Dettol’s effective communication has always focused on the core brand positioning of protection from germs.
3.
They should continue with their current segmentation criteria. Why? It is because it has been super effective, when you think antiseptics, dettol naturally comes to mind first as they have successfully embedded the benefits of their products in our heads through mind-blowing marketing strategies.
4.
Technology has helped smaller segments become profitable by;
- Helping to future-proof businesses while ensuring one is not running behind his/her competitors.
- Facilitating Workforce Productivity.
- Reducing Operational Costs.
- Engineered a number of processes that has helped improve the Quality of Products and Processes.
- Increasing Business Growth.
- It has greatly helped in Managing Uncertainty.
Answer:
an increase in the price of soccer balls.
Explanation:
Soccer balls are made of polyethylene and other petroleum oil derivates. An increase in the price of oil will lead to increased price of soccer balls, because the raw material price has gone up.
Kayaks also have raw materials derived from oil that is why they are experiencing a rise in price.
Kayaks and soccer balls will have a directly proportional relationship due to their common raw material source- oil.