Question

Critics contend that many of the products marketed to this group are unnecessary and that the communications are too often exploitative.
a. seniors
b. children
c. women

Answer 1

Option {B} is the correct answer

Critics contend that many of the products marketed to the children group are unnecessary and that the communications are too often,

So what are the tactics for market targeting?

In essence, your targeting approach entails determining which segment to enter after assessing each sector's desirability. And a brand's decision is typically influenced by which market they believe will be most profitable for their business. The success and endurance of your brand depend on identifying your target market and deciding how broadly or specifically you want to sell to them. There are four important targeting plan used by businesses.

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