Answer:
The answer is given in detailed below along with headings separated for each part of the question
Explanation:
<u>External Competitiveness and Internal Alignment</u>
The comparisons with competitors with regard to the income received, some of which offer even high salaries in order to get the best individuals to work for them refer to as external competitiveness. While in the case of Internal alignment the comparison is done on the individuals job or skill level with each others and with the organisations objectives.
<u>Importance of External Competitiveness</u>
This is important depending on the goal of the organisations such that they provide attractive pay packages to retain their employees while ensuring that the labour cost is controlled so that it's products/services prices remain competitive in the market.
<u>Factors shaping the organisations external competitiveness</u>
The factors affecting the external competitiveness are as given below:
(1) Customs specific to both the organisations and its employees.
(2) Labour Market Competition
(3) The Competition in the market of product/service
These factors combined affect the level of pay an employee receives within an organisation.
You don't want all of your eggs in one basket. If one stock and/sector of the market sinks, hopefully it will be offset by your diversification.
Strategic planning is the process of defining the company's strategy and making decisions about how to use resources to accomplish that strategy.
Answer:
TRUE
Explanation:
As Cherry Doux Bakery reaches an agreement with Candy Call to use Candy Call's original dark chocolate in its popular chocolate cookies and sell them in its stores. The two companies are using a strategy known as co-branding. Co-branding is a marketing technique where two brands pool their resources and share advertisement, technology, risks and sell their products/services together which is quite helpful for the both brands. For example, when Dell use intel processors and advertise it in its ads, it is a perfect example of co-branding. Co-branding is help and effective for both of the organization. One company can leverage its products and this sales with the help of another company. In this strategy, strategic alliance between both brands can get stronger hold in the market with more and enhanced brand awareness as well.
