Question

during an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when

Answer 1

During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when the perceived risk of the product or service to be purchased increases.

This is further explained below.

What is a product?

Generally, A physical thing that is offered for sale for purchase, attention, or consumption is referred to as a commodity.

On the other hand, an intangible item that comes from the work of one or more humans is referred to as a service.

In conclusion, When a customer perceives an increased level of risk associated with the product or service that will be bought, he is more likely to broaden the scope of his search and take into consideration a greater number of alternative brands.

This occurs during an external information search.

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