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ycow [4]
1 year ago
8

Which section of a marketing plan covers the recommended marketing strategy, objectives, messaging, and tactical approach for a

marketing campaign in order to reach a target audience?.
Business
1 answer:
sergejj [24]1 year ago
3 0

The section of a marketing plan that covers the recommended marketing strategy, objectives, messaging, and tactical approach for a marketing campaign in order to reach a target audience is IMC Strategy section.

<h3>What is marketing plan?</h3>

A marketing plan  can be described as the advertising strategy which is been used by the firm so that they can promote the brand of their business for more customer so that they can make better sales.

It should be noted that IMC Strategy section involves the objectives, messaging that is required in making the promotion work to be effective so they can make more products.

Learn more about marketing plan at:

brainly.com/question/9027729

#SPJ1

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Alo Company produces commercial printers. One is the regular model, a basic model that is designed to copy and print in black an
Nataly [62]

1. The break-even points in sales units are computed as follows:

Break-even point (in units) = Direct fixed cost/contribution margin per unit

Regular model = 20,000 units ($1,200,000/$60)

Deluxe model = 3,529 units ($960,000/$272)

2. The Alo Company's Sales revenue to break-even, company-wide, is computed as follows:

<u>Sales Revenue at break-even point:</u>

= Fixed costs/Contribution margin ratio

= $3,660,800/40%

= $9,152,000

Data and Calculations:

                                         Regular Model   Deluxe Model           Total

Expected sales quantity             90,000               18,000             108,000

Sales                                    $13,500,000     $12,240,000     $25,740,000

Less: Variable costs               8,100,000         7,344,000        15,444,000

Contribution margin           $5,400,000       $4,896,000     $10,296,000

Less: Direct fixed costs         1,200,000            960,000         2,160,000

Segment margin                $4,200,000       $3,936,000       $8,136,000

Less:Common fixed costs                                                         1,500,800

Operating income                                                                  $6,635,200

Selling price per unit                  $150                   $680 ($12,240,000/18,000)

Variable costs per unit                $90                   $408 ($7,344,000/18,000)

Contribution margin                    $60                   $272 ($680 - $408)

Contribution margin ratio for the company = 40% ($10,296,000/$25,740,000 x 100)

Company total fixed costs = $3,660,800 ($2,160,000 + $1,500,800)

Learn more: brainly.com/question/17173792

5 0
3 years ago
Workco must have the following number of workers available during the next three months: month 1, 20; month 2, 16; month 3, 25.
GaryK [48]

Answer:

Total least possibe cost in three months is $4.800 + $2.800 + $4.000 = $11.600

Explanation:

Let us assume that Workco does not have the option to have less number of workers than 20, 16 & 25 in the first, second and third months respectively.

Month 1 : Since there are zero workers at the start, the cost of First month can easily be calculated as cost of hiring 20 workers and salary of 20 workers i.e (20*100)+(20*140) = $4800

Month 2 : Since number of workers required is less than month 1, workco has the option of firing maximum of 4 workers to bring down number of workers to 16. The decision of whether to fire the workers depend on 2 factors :

a) Cost of firing + Cost of hiring - If we see, cost of firing + hiring is ($50 + $100) = $150 which is greater than the salary of worker of $140/month

b) Number of workers required in 3rd Month - It is important to note that the number of workers needed in 3rd month is the highest i.e more than the 1st month also which effectively means that we will have to rehire all the workers fired in month two and then hire 5 more workers (Difference between number of workers in 1st and 3rd month).

Since cost of hiring + firing is more than the salary, it makes sense to not fire any worker in month 2.

Considering the above points, cost in month two is 20*140 = $2800

Month 3 : Nom of workers at the end of month two is 20 and requirement is 25. So Workco will have to hire 5 more workers costing him (5*100)=$500 and then pay salary to 25 workers (25*140)= $3500 taking the total cost in month 3 to $500 + $3500 = $4000

So, total least possibe cost in three months is $4800 + $2800 + $4000 = $11600

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Erin has been asked to maintain a​ "live" website.​ therefore, she needs to​ __________.
Alekssandra [29.7K]

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How much money should Francesca set aside in her monthly budget in
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Answer: C. a reasonable amount that does not affect her quality of life.

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