Answer: enables marketers to tailor marketing mixes to meet the needs of particular population segments
Explanation:
Market segmentation enables marketers to tailor marketing mixes to meet the needs of particular population segments. Segmentation helps marketers identify consumer needs and preferences, areas of declining demand, and new marketing opportunities. the marketing strategy of almost all successful organizations.
Answer:
Modified Rebuy
Explanation:
Modified rebuying is the process whereby an individual or an organization makes a purchase that have been previously purchased but this times makes changes to some elements different from the previous purchase like change of suppliers, terms, price and so on. In this case, the buyer reviews the buying situation. Here, the buyer is interested in modifying the specifications of goods previously purchased.
Answer:
1st question: B. inform you of coming trends.
Even after understanding your customer segment and satisfying your customers, you have to keep up with the market trends and the changing needs of customers if you need to be successful.
2nd question: C. Provide check boxes for each choice.
A simple question and check box type questionnaire is the best way to get customer feedback as it consumes less time to fill.
Explanation:
Answer: A.) An enterprise search software
Explanation: Placing restrictions on the search or retrieval of confidential data or information may be enforced through the use of an enterprise search software. The enterprise search software enables the retrieval of information or data from databases and other enterprise-level sources while also ensuring that these informations or data are made available to a defined audience or population by following carefully defines rules and compliance procedures in other to ascertain security of organizational data and information.
He formal decision-making process used when considering the economic feasibility of implementing information security controls and safeguards is called a CBA
WHAT IS A CBA ?
CBA stands for cost benefit analysis .
Businesses utilize a cost-benefit analysis as part of a systematic procedure to determine which options to take and which to ignore.
The cost-benefit analyst adds up the potential benefits anticipated from a circumstance or course of action before deducting the overall expenses related to that course of action.
It has the following benefits -
- Increased income and sales as a result of greater production or new goods.
- Benefits that can't be seen, such higher employee morale and safety, as well as increased consumer satisfaction via better products or quicker delivery.
- Gained market share or a competitive advantage as a result of the choice.
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