Question

In the consumer decision making process, _____ extends customer interactions to new sources of value, such as related products or partnered businesses.

Answer 1

The consumer decision process denotes the first process used by consumers when they decide what to buy during buying goods or services. It includes several elements: recognition, information search, evaluation of alternatives, purchase
and post purchase behavior.
In the consumer decision making process, journey innovation extends customer interactions to new sources of value, such as related products or partnered businesses.It brings new services, for both the customer and the brand.