Question

A regional restaurant chain wants to place ads on a local newspaper's website. The marketing team at the restaurant chain knows from experience that about five percent of the people who see its ads on a newspaper's website will click on the ad to get more information or sign up for a promotion. Because the marketing team wants to keep the price of running the ads low, the restaurant chain will likely opt for ________ pricing.

Answer 1

Answer:

Cost per impression

Explanation:

As the CPM is a measured of cost that one company will only pay when its ad is shown per one thousand impressions, it would not raise the price of running ads.