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zloy xaker [14]
3 years ago
11

A regional restaurant chain wants to place ads on a local newspaper's website. The marketing team at the restaurant chain knows

from experience that about five percent of the people who see its ads on a newspaper's website will click on the ad to get more information or sign up for a promotion. Because the marketing team wants to keep the price of running the ads low, the restaurant chain will likely opt for ________ pricing.
Business
1 answer:
Elanso [62]3 years ago
6 0

Answer:

Cost per impression

Explanation:

As the CPM is a measured of cost that one company will only pay when its ad is shown per one thousand impressions, it would not raise the price of running ads.

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Titan Mining Corporation has 6.3 million shares of common stock outstanding, 220,000 shares of 3.6 percent preferred stock outst
Shkiper50 [21]

The firm’s market value capital structure is $503,910,000.

The rate the firm should use to discount the project’s cash flows is 9.33%.

a.

We will begin by finding the market value of each type of financing. We find:

Market value of debt = MVD = 105,000*($1,000)*(1.07) = $25,750,000

Market value of preferred cost = MVP = 220,000*($83) = $18,260,000

Market value of equity = MVE = 6,300,000*($73) = $459,900,000

And the total market value of the firm is:

V = $25,750,000 + 18,260,000+ 459,900,000

V = $503,910,000

b.

So, the market value weights of the company's financing are:

D/V = $25,750,000/$503,910,000 = 0.0511

P/V = $18,260,000/$503,910,000 = 0.0362

E/V = $459,900,000/$503,910,000 = 0.9127

For projects equally as risky as the firm itself, the WACC should be used as the discount rate.

First, we can find the cost of equity using the CAPM. The cost of equity is:

RE = .031 + 1.15(.071)

RE = 0.1030, or 10.03%

The cost of debt is the YTM of the bonds, so:

P0 = $1,070 = $26.50(PVIFAR%,34) + $1,000(PVIFR%,34)

R = 2.228%

YTM = 2.228% × 2

YTM = 4.46%

And the aftertax cost of debt is:

RD = (1 - .22)(.0446)

RD = .0348, or 3.48%

The cost of preferred stock is:

RP = $3.60/$73

RP = .0493, or 4.93%

Now we can calculate the WACC as:

WACC = 0.0511(.0348) + 0.0362(.0493) + 0.9127(.1003)

WACC =0.0933, or 9.33%

Hence, The firm’s market value capital structure is $503,910,000.

The rate the firm should use to discount the project’s cash flows is 9.33%.

Learn more about equity valuation:

brainly.com/question/17191274

#SPJ1

7 0
2 years ago
Dixie Bank offers a certificate of deposit with an option to select your own investment period. Jonathan has ​$6,000 for his CD
OlgaM077 [116]

Answer:

The maturity value of certificate of deposit(CD) would be:

A = P (1\ +\ r)^{n}

wherein, A= Amount

              P= Principal

              r= rate of interest compounded annually

              n= no of years to maturity

(a) two year investment plan:

   $6000 (1 + .05) (1 + .05) = $6615

(b) five year investment plan:

= $6000 (1\ +\ .05)^{5} = 6000 (1.2763) = $7657

(c) eight year investment plan:

= $6000 (1\ +\ .05)^{8} = $6000(1.4774) = $8865 approx.

(d) twenty year investment = $6000 (1\ +\ .05)^{20} = $6000 (2.6533) = $15,920 approx

7 0
3 years ago
Which strategic approach tends to work best when price competition among rival sellers is vigorous, the market is large, and the
earnstyle [38]

Answer: A low-cost provider strategy

Explanation:

The low-cost provider strategy is a marketing strategy where the marketer makes his product the lowest priced in a very competitive market while still being able to make profit.

The low-cost provider strategy would be the best sales strategy in a price competitive market, as it would draw most buyers to the seller.

7 0
3 years ago
Explain the Two methods can be used to determine the critical path of a schedule
Stels [109]

Answer:

-The two pass method

-The enumeration method

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2 years ago
What recently happened in the automobile industry that exemplifies the idea that "we need to value more the creation of ideas in
Elan Coil [88]

The answer to this problem is Tesla unconfined all their patents to help the electric car industry.
By discharging the patent, now Tesla has unlocked up a chance for other specialists to analyze Tesla's project and develop the possibilities of new discovery for that definite product. This will certainly make a lot of possible improvements for electric cars in the upcoming even though Tesla will not has the sole ownership of it.

7 0
3 years ago
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