Question

Zanda Corp. wants to have a process structure that has cost advantages similar to continuous or repetitive processes, but wants to produce greater variety than those processes normally allow. Zanda should consider: Cellular manufacturing. Job shop processes. Mass customization. Project process.

Answer 1

Answer:

The correct answer is Mass customization.

Explanation:

According to Kotler and Pine, parents of this concept, mass customization consists of obtaining low-cost products and services with high quality, by producing the quantities demanded in a personalized way to each client. The main advantage it presents compared to traditional production is that the company can respond to the specific needs of each client with prices equivalent to production in large quantities, while maintaining quality and delivery time.

A practical example of this system corresponds to the method used by Dell Computers. The customer connects through the Internet and defines the configuration of the computer he wants to buy, being able to place the order in real time directly to the factory. Another example developed in our industrial environment is the one implemented in Zubiola, which also allows the configuration and ordering of cutting tools for the aeronautical sector.