Answer:
d. Narrowcasting is the dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.
Explanation:
Narrowcasting as described above is the transmission of information usually through television cable to a target audience who share a common preference. It involves the conveyance of visual content. The idea of narrowcasting was brought forward by Joseph C.R. Licklider, an American psychologist who thought of a way in which the right content can be delivered to the right audience at the right time. The information delivered can either be commercial or informational in nature.
Narrowcasting is still a revolutionary idea to this date since it gives businesses the opportunity to market their products to the right audience. In this way businesses can efficiently cover the target audience as a strategy of business marketing. The target audience are potential customers that can be transformed into loyal customers.
Narrowcasting has two main benefits;
<em>1. Content diversity</em>
Narrowcasting enables businesses to disseminate a variety of content to a specific audience. The content always serves a variety of purposes depending on the intention of the strategy.
<em>2. Cost-effective</em>
Narrowcasting can be relatively cheap as compared to print media, as visual display purchase is always one-off. Content adjustment is also easy and cheaper.
Answer:
$107,750
Explanation:
first we have to determine the overhead rate per $1 of professional labor = $270,000 / $200,000 = $1.35 per $1 of professional labor
total billing should include:
- professional fees = $45,000
- direct materials = $2,000
- overhead = ($45,000 x 1.35) = $60,750
total = $107,750
Answer:
Adam smith is Abigail Smiths husband
Explanation:
They have been married for centies
The main reason for the success of the Beats Electronics is: <u>B. it created a perception that owning its products was cool.</u>
<u>Explanation</u>:
Beats Electronics was able to outperform in the premium headphone market. They were able to out-stand from their competitive companies like JBL, Bose, Audio-Technica, Skullcandy and Sennheiser.
Beats Electronics made their customers to believe that owning their product is cool. They created a perception to the customers which made them to lead in the market.
Perception refers to the way the information is conveyed to others. Beat Electronics followed this strategy and made their customers to feel that owning their product is cool.
