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Schach [20]
4 years ago
11

Carmex Lip Balm was created in 1937 by Alfred Woelbing and his wife in his family kitchen in Wauwatosa, Wisconsin. Over the next

75 years, new products, flavors, and packaging options were added to the company’s product lines. With 10 percent of the lip balm market, this successful brand currently enjoys a loyal customer base, a growing product line, financial strength, and savvy pricing strategies. The management team at Carmex sets prices so that the company can achieve its objectives while continuing to provide value to its customers.
The fourth stage in the price setting process is selecting an approximate price level. In this stage, marketing managers must select a reasonable starting point for the price of the product. There are four common approaches to setting an approximate price level: demand-oriented, cost-oriented, profit-oriented, and competition-oriented. In practice, many of these approaches overlap and an experienced manager will consider several approaches when setting an approximate price level.

1. The company's new product Carmax Moisture Plus is actually entering a market that is in the mature stage of the life cycle. It has no patented technology, though its design and cosmetic like features give it some competitive advantages, they are limited. Since it was not first to the market it has no lead time and is rapidly seeking to gain economies of scale. Which of the pricing strategies should the company be using for this product.

a. non-price

b. competitive

c. skimming

2. Which of the following competitive value propositions is most appropriate for Carmax's Moisture Plus Product?

a.It should provide superior value in terms of lower price, and/or convenience, and accessibility.

b. It should provide superiour value by offering leading edge products and total commitment to TQM

c. it should provide superior value by precise segmentation, product tailoring to precise need, and most of all maximizing relationships

d. it should provide superior value by offering leading edge technology
Business
1 answer:
WINSTONCH [101]4 years ago
5 0

Answer:

1. b. Competitive

2. a. It should provide superior value in terms of lower price, and/or convenience, and accessibility

Explanation:

The competitive pricing is marketing strategy in which a product price is set after careful consideration of competitor's price. The pricing of a product is determined based on competitor's product price. The Carmax product moisture plus should follow competitive pricing strategy as the market is not in the mature stage.

The Carmax should offer lower price and create high value to the consumers. Carmax can gain competitive advantage by economies of scale and some unique features.

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What do safeguarding devices do to protect the worker?
vitfil [10]

Answer:

Answer: Prevent contact:

Explanation:

]The safeguard must prevent hands, arms, and any other part of a worker's body from making contact with dangerous moving parts. A good safeguarding system eliminates the possibility of the operator or another worker placing parts of their bodies near hazardous moving parts.

8 0
3 years ago
. Based on the following data, Accounts payable…………………………………………………..... $62,000 Accounts receivable…………………………………………………. 100,000
Temka [501]

Answer:  $428,000

Explanation:

Given that,

Accounts payable = $62,000

Accounts receivable = 100,000

Cash = 30,000

Inventory = 138,000

Land = 160,000

Common Stock = 200,000

Revenue = 80,000

Dividends = 56,000

Expenses = 40,000

Total assets = Accounts receivable + Cash + Inventory + Land

                     = 100,000 + 30,000 +  138,000 + 160,000

                     = $428,000

3 0
3 years ago
A primary difference between macroeconomics and microeconomics is
sleet_krkn [62]

'Micro is the study of individuals and business decisions while macroeconomics while macro studies the decisions of the governments and countries.'

Microeconomics examines individual markets while macroeconomics examines the economy.

6 0
2 years ago
Given the following data, calculate the total product cost per unit under variable costing. Direct labor $ 3.50 per unit Direct
labwork [276]

Answer:

$7.05

Explanation:

Given that

Direct labor = $3.50 per unit

Direct material = $1.25 per unit

Variable overhead = $41,400

Total fixed overhead = $150,000

Produced units = 18,000

The computation of total product cost per unit under variable costing is shown below:-

Total Variable overhead = Variable overhead ÷ Produced units

= $41,400 ÷ $18,000

= $2.3

Total product cost per unit = Direct labor + Direct material + Total variable overhead

= $3.50 + $1.25 + $2.3

= $7.05

3 0
3 years ago
Suppose that Spain and Denmark both produce jeans and olives. Spain's opportunity cost of producing a crate of olives is 3 pairs
Lyrx [107]

Answer:

b. 6 pairs of jeans per crate of olives; and

c. 4 pairs of jeans per crate of olives

Explanation:

                 Olives       Jeans      Trade off Ratio (Olives:Jeans)

Spain            1               3            1:3 or 0.33:1       (1/3 = 0.33)

Denmark      1              11            1:11 or 0.09:1     (1/11= 0.09)

Spain & Denmark have less opportunity cost & hence comparative advantage than each other,  in Olive & Jeans respectively.

Spain will export Olives to Denmark (importer). Denmark will export Jeans to Spain (Importer). Trade will be gainful if they get exchange ratio better than domestic exchange ratio.

  • '2 jeans pairs per olive crate' not gainful trade ratio for Spain, as it is getting more i.e 3 jeans pair per olive crate at its own domestic ratio.
  • '13 jeans per olive' not gainful for Denmark, as 0.07 = (1/13) olive per jeans is worse than its own domestic ratio i.e 0.09 = (1/11) olive per jeans  

'4 jeans pairs per olive crate'  is gaining trade ratio for:

  • Spain: As it gets 4 i.e more than 3 pairs of jeans per olive crate
  • Denmark : As it gets 0.25 = (1/4) i.e more than 0.09 olive crates per pair of jeans

'6 jeans pairs per olive crate' is gaining trade ratio for:

  • Spain: As it gets 6 i.e more than 3 pairs of jeans per olive crate
  • Denmark : As it gets 0.16 = (1/6) i.e more than 0.09 olive crates per pair of jeans

Both of them are gainful trade ratios, but:

  • 1olive:4 jeans is more gainful for Denmark, as it is gaining relatively more than domestic exchange rate (0.25 is more > 0.09 than 4 > 3).  
  • 1olive:6jeans is more gainful for Spain as it is gaining relatively more than domestic exchange rate (6 is more > 3 than 0.16 > 0.09)  

3 0
4 years ago
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