Answer: Trade off analysis
Explanation: In simple words, it refers to the decision making technique under which the decision maker gives up one thing for gaining the other.
In the given case, Global corp. were asking their consumers to prioritize the attributes they were expecting from the new product. The higher demanded attribute would have been added and the lower one will be neglected.
Hence from the above we can conclude that the correct answer is trade off.
Answer:
a.
NPV X 44352,90
NPV Y 38729,29
b.
NPV X 28619,86
NPV Y 29008,94
Explanation:
To get the present value of each cash flow we use excel or spreadsheets.
File is attached with the comparison of both investments.
<u>Investment X </u>
Net Present Value (NPV) 44353 (Interest rate 8%)
Net Present Value (NPV) 28620 (Interest rate 20%)
<u>Investment Y </u>
Net Present Value (NPV) 38729
(Interest rate 8%)
Net Present Value (NPV) 29009 (Interest rate 20%)
Answer: brand extension
Explanation: In simple words, brand extension refers to the process in which a producer use the brand name or trademark of a well known firm on some new product with the objective of increasing sales.
Usually, in such cases the firm giving their trade mark or brand name take share in profit in the form of royalty. Thus, in the given case the strategy used by Bic of introducing perfume with an existing brand name is an example of brand extension.
Answer: 2) Terms of Use policy
Explanation:
Terms of service are a contract or agreement between the user of a website or in this case a social networking operator and the social networking operator itself. This agreement is meant to govern the terms of the relationship between the 2 parties in terms of what will be expected of both, i.e, their rights and responsibilities.
On the side of the social networking operator, one of the rights usually listed is one stating that the operator can collect and store data on users or even share it with third parties and so it is important to read the terms of use policy as best you can when you can.