Charles was the last person on his block to purchase a color television set, and that was in the 1980s. He just couldn't see the

Question

3 years ago

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Charles was the last person on his block to purchase a color television set, and that was in the 1980s. He just couldn't see the

reason to purchase a new color television if his old one was working just fine. He finally purchased one because his old TV stopped working. In terms of adopter categories, Charles would be classified as a(n) _____.

Business

1 answer:

dezoksy [38] · Answer 1 · 2021-12-10T07:27:07+03:00

Answer:

Charles is classified in the adopter category called "Latecomers"

Explanation:

Latecomers are traditional consumers. For them, buying a new product brings a feeling of extreme psychological discomfort. They do not like news, even flee from it, and consider it immature to buy an innovative article in the market.

Latecomers represent 16% of consumers, are insecure to adopt new things, do not like to try new things and do not follow fads. Being traditionalists, they always perform the same way and only adopt innovation when there is no other alternative. Like Charles, who only bought the color TV because his old tv stopped working.