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marishachu [46]
3 years ago
9

Adrian, a PR professional with Ogilvy, developed a campaign to recruit college seniors to be part of Ogilvy's plan to carve out

a national niche in millennial marketing by focusing on quantifiable and measureable results. In doing so, she is applying the concepts of the ________.
Social Studies
1 answer:
forsale [732]3 years ago
8 0

Answer:

Barcelona Declaration of Research Principles

Explanation:

Based on the information provided in the question it can be said that Ogilvy is applying the concepts of the Barcelona Declaration of Research Principles. These are a set of guidelines created by the public relations industry in order to calculate how efficient a certain PR campaign is in a quantifiable manner. Similar to Ogilvy's plan.

If you have any more questions feel free to ask away at Brainly.

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