Question

If your company’s product is mobile phones, do you think it would make better strategic sense to employ a multidomestic strategy, a transnational strategy, or a global strategy? Multiple Choice A transnational strategy would be appropriate since the same strategic theme could be employed, but country-to-country customization is necessary to accommodate consumer preferences in mobile phone features. A global strategy makes best strategic sense since country-to-country customization to fit local market conditions is necessary. A global strategy would be appropriate since most mobile phones are constructed to work globally and buyer needs across the world are relatively universal. A multidomestic strategy is called for since mobile phone features must be tailored to the specific market conditions and buyer preferences in each country market. A transnational strategy would make better strategic sense since it would be difficult to employ essentially the same strategic theme in all country markets.

Answer 1

Answer:

The correct answer is the third option: A global strategy would be appropiate since most mobile phones are constructed to work globally and buyer needs across the world are relatively universal.

Explanation:

To begin with, in order to understand that using a global strategy is better and more suitable for the company first we need to understand that the company is working in the industry of mobile phones and therefore that is makes great sense to employ a global strategy that is focus on launching the products to the whole world or at least to the greater amount of countries that the company can because when it comes to mobile phones the needs of the consumers in every part tend to be the same and therefore it would no need much customization and the company will be able to release their product globally.