Question

Cassidy crafts makes special paper, stickers, and related items that are used in scrapbooking. most of cassidy's sales are done by craft stores and other retailers, and it feels that ads for its products are more effective and economical if they appear in the craft stores' weekly flyers. with this in mind, cassidy offers ______, or price reductions to these retailers to encourage them to promote cassidey's products locally.

Answer 1

Cassidy is offering ADVERTISING ALLOWANCES. 

Advertising allowance is the money or discount given by the service provider, Cassidy, to the retailers or craft stores to get the word out about Cassidy's products. It is part of Cassidy's advertising cost which will directly increase her sales because retailers will push her products through the flyers or through their sales person.