Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Answer:
.D.complementary products
Explanation:
A complementary good is a product whose usage is dependent on the availability of another. Complementary goods are, therefore, goods that are used together. For example, A and B will be complimentary goods if the use of A will require the use of B.
Yachts and docks are complementary products because a yacht will require a dock as the base of its operation. Without a dock, yacht operations will be almost impossible. Bill is not making good sales on big yachts because potential customers cannot find sufficient docking space. Other examples of complementary goods are car and petrol, printers and ink cartridges, guns and bullets, and DVD players and DVD disks.
The statement that ten percent of your grade for this assignment is based on your explanation of two basic principles of communication
is false because the answer is based on the grading rubric
of the week one assignment that was given.
Suppose a monopolist produces output where total revenue is maximized. At that output, the price elasticity of demand for the monopolist's output is equal to one.
What is Monopoly?
A monopoly is a market structure where one producer or seller holds a significant amount of influence within a certain market. Monopolies are forbidden in free-market economies as they limit customer alternatives and discourage competition. A company that enjoys monopoly status lacks replacements for its goods and faces little internal competition. Monopolies have the power to set prices and create barriers to entry for competing companies. Monopolies frequently benefit from economies of scale, the capacity to produce large volumes at reduced unit prices.
To know more about monopoly refer:
brainly.com/question/5992626
#SPJ4
