Question

Marissa owns an equestrian clothing store. After many customers complained that her clothing only fit petite riders, she decided to add a new brand of riding clothes that makes clothing for all body shapes and sizes. In regard to the marketing concept, which statement describes Marissa's decision?A. Adding to or adapting product lines is expensive, so companies must carefully weigh their options before choosing to make such drastic changes.
B. To remain competitive, companies must be prepared to add to or adapt their product lines to satisfy customer desires.
C. Before altering, adapting, or developing products to keep pace with changing consumer needs and wants, companies should wait to make sure these needs and wants will be long lasting.
D. Since customers' needs change so continuously, companies should not make drastic changes to their product lines to satisfy momentary customer desires.
E. Companies must adapt their product lines to fulfill customers' needs and wants, even if doing so prevents them from achieving their own objectives.

Answer 1

Answer:

B) To remain competitive, companies must be prepared to add to or adapt their product lines to satisfy customer desires.

Explanation:

The fact that many consumers are complaining about the products that Marissa sold, means that her sales probably went down. When sales are down, any company is in big trouble.

In order to regain a competitive advantage, Marissa and other companies must be willing to offer the products or services that will satisfy their customers' needs.

About 100 years ago, companies sold what they produced and consumers' voices and needs were not important, but that was 100 years ago. Today, if you do not satisfy your consumers' needs and desires, you lose them immediately.