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pychu [463]
3 years ago
10

When producers of beer brands, such as Coors Light, Bud Light, and Miller Lite depict their brands being consumed in festive par

ty settings they are attempting to structure or manage the ________ level of brand.
Business
1 answer:
agasfer [191]3 years ago
4 0

Answer:

<u>Affective</u>

Explanation:

Affective level of branding relates to tapping a customer's emotional or affectionate side, and thereby developing his relation with the brand. This aspect takes into account a customer's own perception i.e what he/she feels about the brand.

It conveys that customers get attached with their perceptible brand attributes and how those attributes affect their buying behavior. Such attributes can act as driving forces for a customer in forging brand loyalties.  

In the given case, the beer brands showcase how people are happily enjoying (emotions) while consuming their brands at a party. Here the emotion of enjoyment is being tapped by the producers.

This may arouse an effect in a consumer and he may relate the brands to that emotion of enjoyment, which may drive his buying behavior towards a brand, depending upon how it affected his perception of the attributes, such a brand provides.

You might be interested in
Idaho Industries Inc. is considering a project that has an initial aftertax outlay or aftertax cost of​ $450,000. The respective
lozanna [386]

Answer:

c

Explanation:

Internal rate of return is the discount rate that equates the after tax cash flows from an investment to the amount invested

IRR can be calculated using a financial calculator

Cash flow in year 0 =  $-450,000

Cash flow each year from year 1 to 4 = $95,000

Cash flow in year 5 = $95,000 + $60,000 = $155,000

IRR = 5.62%

Idaho would reject the project because the IRR is less than the hurdle rate

To find the IRR using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. After inputting all the cash flows, press the IRR button and then press the compute button.  

7 0
3 years ago
Windsor Company took a physical inventory on December 31 and determined that goods costing $191,500 were on hand. Not included i
WINSTONCH [101]

Answer:

$237,630

Explanation:

Windsor report as its December 31 inventory:

= Inventory in hand as per physical count + Goods purchased from P corporation under FOB shipping basis + Cost of goods sold to A company under FOB destination basis

= $191,500 + $24,510 + $21,620

= $237,630

Therefore, the amount to be reported by Windsor company is $237,630.

7 0
3 years ago
Which option is an example of a debt-funding source
Furkat [3]

Answer:

The option which is an example of a debt funding source can be banks, credit unions, or any external lender.

Explanation:

  • Debt funding is when a company raises money by marketing bonds, bills and notes, etc. to the investors
  • It differs from equity financing which is selling shares of the company.
  • Debt funding must be paid back at an previously agreed date.
  • If the business goes under, then the lenders have more rights on the property that will be liquidated than the share holders.
7 0
3 years ago
g purchased a 25% stake in for $486,000 on Jan 2, 2021. On Jan 1, 2021, Satisfactory had a book value of equity on its balance s
stepladder [879]

Answer:

Perfection records in it's books an Investment in Associate of $486,000

Explanation:

Hi, your question has missing information, i tried to look for the full question online but I could not find it.

However, I have prepared below explanation to the problem.

When a firm has investments into another firm of less than 50% voting rights in stake but greater than 20% we say that firm has significant influent in the investee. The firm is said to have an Investment in an Associate.

Investments in Associates are always recorded using the Equity Method of Accounting.

<u>Entries for Investment in Associate are :</u>

Debit :Investment in Associate ($1,944,000 × 25%) $486,000

Credit : Share of profits of associate $486,000

Conclusion :

Perfection records in it's books an Investment in Associate of $486,000

4 0
3 years ago
The following data are for Lily Kay Company. Total sales revenue $250,000 Number of units sold 50,000 units Contribution margin
eduard

Answer:

b. 51,429 units

Explanation:

If x = Number of units

Net Income = Sales Revenue - Variable Cost - Fixed Cost

or

Net Income = Contribution Margin - Fixed Cost

where,

Net Income = $80,000

Contribution Margin per unit = $3.50

Fixed Cost = $100,000

Contribution Margin = Net Income + Fixed Cost

$3.50x = $80,000 + $100,000

$3.50x = $180,000

Dividing the above equation by $3.50 we get

x = $180,000 / $3.50

x = 51,429 units

Hence 51,429 number of units must be sold to generate the net income of $80,000.

3 0
3 years ago
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