The art and science of selecting target markets and acquiring, retaining, and attracting customers through the creation, provision, and dissemination of greater customer value is referred to as marketing management.
Market opportunity identification is done by marketing management, which then develops suitable strategies for profitably pursuing those opportunities. It must put a marketing strategy into place and continually assess the efficiency of the marketing mix. It needs to fix the issues with how marketing plans, policies, and procedures are really carried out. It takes care of the company's marketing system. Marketing management streamlines the transfer of ownership of goods and services from seller to buyer. Like all other disciplines of management, marketing management entails the duties of planning, organizing, directing, coordinating, and managing.
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Answer:
Balance sheet.
Explanation:
Options B, C, D are wrong because income statement, retained earnings statement, and statement of cash flows is prepared for a specific period. For example, an accounting year or a fiscal year. As a company is operating throughout the year, it can generate income, expenses, and dividends.
On the other hand, assets and liabilities are valued on a specific date. Therefore, option A (balance sheet) is correct.
Answer:
The answer is: Taylorism
Explanation:
Frederick Winslow Taylor and Henry Fayol are considered the "fathers" of management theory, but had opposing views on how businesses should work and be organized. Taylor was responsible for developing the Scientific Management theory (Taylorism) and led the Efficiency Movement.
He was obsessed with increasing labor productivity. Most of his theories are considered archaic now, but he was the first man to really try to understand this concept. Most of his ideas still serve as a basis for modern management and some companies like McDonald's still follow several of his basic concepts like work specialization.
Answer:
campaign
store
fundraising
all great examples of buisness objective