Question

As consumers get older, the value they receive from certain consumption activities often changes. for example, some older consumers do not have as much fun attending sporting events as they did when they were younger. in this case, consumers' age is an example of a _____ variable

Answer 1

As consumers get older, the value they receive from certain consumption activities often changes. for example, some older consumers do not have as much fun attending sporting events as they did when they were younger. in this case, consumers' age is an example of a moderating variable.