Medical assistants have long been encouraged to act as patient advocates in the ambulatory care setting. Given their multilevel
training, medical assistants can help patients navigate through a wide variety of confusing issues. What is a patient navigator?
Describe the role of the medical assistant as a patient navigator.
What clinical and administrative skills do you think you personally have that can help you to be a successful patient navigator?
The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.
