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Ganezh [65]
3 years ago
6

Doss is vice president of marketing research for General Mills. The chefs at General Mills bring three new cookie recipes to Dos

s. Doss wants to know which of these three cookie recipes would be most preferred by consumers. Which component of General Mills' Marketing Information System would Doss use in order to provide him with this information?A. internal reports
B. marketing intelligence
C. marketing decision support system
D. marketing research
E. consumer information support system
Business
1 answer:
Shtirlitz [24]3 years ago
8 0

Answer:

The correct answer is option D. marketing research

Explanation:

Marketing research is phenomenon which is used to research the market. It includes testing the product under several different market scenarios along with several different customer bases.

When asked, General Mills would test the cookies under different market characteristics and different customer selection to find out which is the most preferred cookie in what conditions.

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Suppose the own price elasticity of demand for good X is -3, its income elasticity is -2, its advertising elasticity is 4, and t
Andrew [12]

Answer:

a. 21 percent

b. -20 percent

c. -8 percent

d. -8 percent

Explanation:

Own price elasticity = -3

Income elasticity = -2

Advertising elasticity= 4

Cross price elasticity = -2

Formula for elasticity is given by,

Elasticity = \frac{Percentage change in Quantity}{Percentage change in factor}

a. When price of good X decreases by 7 percent.

Elasticity = \frac{Percent change in quantity}{Percent change in own price}

-3 = \frac{Percent change in quantity}{-7}

Percent change in quantity = (-3) * (-7)  = 21

Thus, as price decreases by 7% quantity rises by 21%.

b. The price of good Y increases by 10 percent.

Corss- price elasticity = \frac{Percent change in quantity}{Percent change in Price of good Y} \\  -2     = \frac{Percent change in quantity }{10} \\Percent change in quantity = (-2) * (10) \\                                              = -20

Thus, as price of good Y increases by 10 percent, demand for good X falls by 20 percent.

c. Advertising decreases by 2 percent.

Elasticity = \frac{Percent change in quantity}{Percent change in advertising} \\4    = \frac{Percent change in quantity }{-2} \\Percent change in quantity = (-2) * (4) \\                                               = -8

Thus, a 2 percent decline in advertising will lead to a 8 percent fall in quantity of good X.

d. Income increases by 4 percent.

Income elasticity = \frac{Percent change in quantity }{Percent change in income}\\-2 = \frac{Percent change in quantity}{4} \\Percent change in quantity = (-2) * (4) \\                                               = -8\\

Thus, when income increases by 4 percent, quantity decreases by 8 percent.

5 0
3 years ago
Easton Co. deposits all cash receipts on the day they are received and makes all cash payments by check. At the close of busines
Yuri [45]

Answer:

Adjusted cash balance is $ 60,224.

Explanation:

Detailed steps of solution are below

6 0
3 years ago
Worldwide​ Wholesalers, Inc. has decided that instead of having its employees manage its raw materials​ inventory, it will pay i
Anastasy [175]

Answer:

Worldwide​ Wholesalers, Inc. has decided that instead of having its employees manage its raw materials​ inventory, it will pay its suppliers to store and deliver the products as needed. What action has Worldwide​ taken?

A.  Operations control

B.  Outsourcing

C.  ​Value-added analysis

D.  Business process re-engineering

E.  Quality control

Answer: B

Explanation:

Outsourcing is the business practice of contracting a gathering outside an organization to perform benefits and make products that generally were acted in-house by the organization's own workers and staff. Outsourcing is a training for the most part attempted by organizations as a cost-cutting measure. In that capacity, it can influence a wide scope of employments, going from client care to assembling to the back office. Outsourcing can assist organizations with decreasing work costs fundamentally. At the point when an organization utilizes outsourcing, it enrolls the assistance of outside associations not partnered with the organization to finish certain errands. The outside associations normally set up various remuneration structures with their representatives than the outsourcing organization, empowering them to finish the work for less cash. This at last empowers the organization that decided to redistribute to bring down its work costs.

5 0
3 years ago
Suppose terri has a​ 25% chance of becoming disabled in any given year. if she does become​ disabled, she will earn​ $0. if terr
mash [69]
<span>Expected utility is calculated by multiplying the utility of each possible outcome by its probability and summing the products. So if Terri has a 25% chance of becoming disabled and purchases a policy then her expected utility is: (.25 x $20,000) + (.75 x $80,000) = $5,000 + $60,000 = $65,000. On the other hand, if Terri does not purchase a policy then her expected utility is (.25 x $0) + (.75 x $80,000) = $0 + $60,000 = $60,000.</span>
5 0
3 years ago
Which of the following serves as the justification for the periodic recording of depreciation expense? a. Association of efforts
SIZIF [17.4K]

Answer:

"B"

Explanation:

Depreciation is a practice of systematic allocation of the cost of an asset to the income generated over its useful life time , either on a straight line method or reducing balance.

As demanded by the matching concept of accounting , revenue are expected to be linked to associated expenses otherwise profit will end up being overstated and and management misinformed and wrong decisions likely to be taken

7 0
3 years ago
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