Bantu civilization developed city-states along the East coast, which were soon involved in the bustling Indian Ocean trade. These city-states developed independently and remained that way, trading East African resources, pottery, and slaves. In the process, most of these cities also adopted Islam as their religion.
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<span>People's diverse interests and backgrounds divide them into numerous groups with distinct needs and wants, a condition most accurately described as market fragmentation.
</span><span>The term marker fragmentation denotes the creation of many consumer groups due to a diversity of distinct needs and wants in modern society. </span>It is the development of small new market segments within a saturated market.
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