In writing, a procedural text is a type of text mainly written with the purpose of explaining to readers how to complete a procedure or get to a final product, examples of this type of texts includes instructions on how to use technological devices and recipes. Additionally, these type of texts organizes information in short and clear statements or steps the reader should complete in order to get to the final product. This means the best way to determine the information that should be included in a missing step is to consider logically the step that is necessary to complete the following step and that derives from the previous step. Therefore in the procedural text presented which is a recipe that explains how to prepare a cake the missing step or step 3 should be "stir well", considering this step is necessary for the step 4 " Place mixture in greased pan" and therefore for completing all the process, also this step derives from " Add oil, eggs, and water" considering it is necessary to stir the elements of this step to get to the following step.
The author here is describing, in a sequential or chronological way, a series of events that took place in the past (hence the use of the past tense), namely: 1) "...he finally convinced...", 2) "Early results were not..." and 3) "...but... customers became hooked."
