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kirill [66]
4 years ago
15

The average number of times a person in the target audience is exposed to an advertisement is referred to as __________.

Business
1 answer:
user100 [1]4 years ago
3 0
<span>The average number of times a person in the target audience is exposed to an advertisement is referred to as ___frequency___.</span>
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Suppose a brand has a heavy usage index of 1.5, penetration share of 0.6 and a market share of 15%. What is the share of wallet
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Answer:

0.167

Explanation:

Given the following :

Heavy usage index = 1.5

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Using the formula:

Heavy usage index =

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1.5 × [0.6 × share of wallet] = 15%

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Divide both sides by 0.9

Share of wallet = 15% / 0.9

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