Question

Procter & Gamble makes Tide, Cheer, Ivory Snow, and Bold detergents as well as PertPlus, Rejoice, and Vidal Sassoon shampoos. Through its use of a separate and unique brand name for each of these products, Procter & Gamble is using a(n) ________ strategy.

Answer 1

Answer:

Individual

Explanation:

Individual strategic plan: It is a plan created for achieving personal goal. These plan define how important is the goal to individual and what all sacrifice that each can bear to achieve that personal goal. Before developing an individual strategic plan, it is important to evaluate personal strength and weakness.

In the given case, Procter & Gamble have produced different products with unique and separate brand name as they are using Individual strategy, so that each brand should be clear with its usage and can be helful in penetrating in market.