Question

The personal connections that consumers make with a brand and its key attributes is referred to as _______.

Answer 1

The Personal connections that consumers make with a brand and its key attributes is referred to as Brand associations. Brand Associations  are the virtue of brand that comes into consumers mind when they talked about that particular brand such as logo, slogan, or celebrity spokesperson. Brand association is anything about the brand that is built in customer's mind. Brand associations connect consumers with brand on an emotional level that's why they are more than the value.