Question

Ellie's Deli offers good sandwiches and fast service to its lunchtime customers from a nearby university. It also delivers the same sandwiches packaged with side dishes as part of its catering services. This is an example of ______ segmentation.

Answer 1

Answer:

occasion

Explanation:

Occasion segmentation refers to dividing your potential market into target groups based on different occasions that they might purchase your products. This segmentation technique is used when target groups are defined based on specific times that they can access or purchase your products.

In this case, the same products are offered to different target groups depending on when they will be available. Ellie sells fast food to university students during lunchtime (form Monday to Friday) and offers those same products but with a different packaging to its catering clients for special events.